200 Million Voters Exposed by Marketing Firm Breach

What happened? 

Deep Root Analytics, a marketing firm hired by the Republican National Committee, experienced a massive data breach that exposed nearly 200 million U.S. voters.

Scope of Breach

Cyber risk analyst Chris Vickery from UpGuard initially discovered the exposed data available on a publicly accessible cloud server. UpGuard’s Cyber Risk Team found that names, birth dates, addresses, phone numbers, voter registration information, ethnicities and religious affiliations were exposed by this breach.

Deep Root Analytics explained that the company’s purpose is to “inform local television ad buys for advertisers.” Recent reports say that the exposed data was intended to be used by “influential Republican political organizations” to maintain voter profiles on as many individuals as possible. To date, this data breach was deemed the largest breach to occur in the U.S. involving electoral data.

Security experts worry about what is to come of the exposed data, and what it means for those affected. Paul Fletcher, cybersecurity expert from Alert Logic, noted that it’s highly possible that the information could end up on the Dark Web.


What should you do?

Visit About Breaches to learn more about securing your information after a data breach. Follow EZShield’s #BreachAlerts on Twitter to stay up-to-date on the latest breaches we’re following in the news.

Continue following Fighting Identity Crimes for the latest breach and scam news, as well as timely tips from our industry experts on how to protect your identity.

The views and opinions expressed in this article are those of EZShield Inc. alone and do not necessarily reflect the opinions of any other person or entity, including specifically any person or entity affiliated with the distribution or display of this content.

John is General Counsel and Chief Privacy Officer of Sontiq, the parent company of the EZShield and IdentityForce brands. He is a Certified Compliance...
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