Introduction: Creating an online presence for your small business
Small Business Owners: The Unsung Heroes
Small business owners can be considered the unsung heroes of the business world. Even with a fraction of the resources and budgets that larger businesses have, small business owners still face the same challenges that all businesses experience.
One of those challenges is strategically aligning your business offerings with consumer trends. And with more than 4 billion users on the Internet (80 percent of them using smartphones), businesses are feeling the pressure to move online with them.
Don’t panic, you have options
Every small business has its own unique business goals. Therefore, your business’ online presence can be what you make it. Maybe you want a website filled with informational content and brand messaging, or used for transactional purposes only.
You may even bypass websites altogether and opt to use social media platforms instead.
The good news is that you have options. But no matter which path you choose, having an established online presence can add value to your business and increase your overall sales, brand and marketing reach.
Perks come with risks
In 2017, 71 percent of small businesses had at least one business website. For those without websites, 92 percent said they’d have one by the end of 2018.
But even with the added benefits that come with taking your business online, it’s important to know how to properly protect the data collected by the services you use.
Online Risks for Your Business
Criminals target websites differently based on the information they hold. For example, identity thieves may attack ecommerce websites for their financial data and login credentials, whereas content- and marketing-based websites may be targeted for the personal data they collect.
Fraudsters can also use stolen identities or payment cards to make purchases on your ecommerce sites, leaving you with the losses that come with fraudulent transactions. Cybercriminals may also test login credentials stolen from other sites to take over your customers’ user accounts.
This upcoming series will serve as a guide for small business owners who want to securely take their businesses online. Over the next few months, we’ll address ways to improve the overall security for your business websites and online web applications:
- Recommended web services for small businesses
- Security tips for content-based websites & social media platforms
- Security tips for ecommerce web services
Want us to discuss something that’s not listed above? Let us know in the comments so that we can incorporate what you want to learn about in this series.
Continue following Fighting Identity Crimes to get the latest breach and scam updates, ID protection news and tips from our industry experts.
The views and opinions expressed in this article are those of EZShield Inc. alone and do not necessarily reflect the opinions of any other person or entity, including specifically any person or entity affiliated with the distribution or display of this content.