Part 3: Content Websites & Social Media for Business

Part 3: Content websites & social media 


Content Websites & Social Media 

Last month, we discussed the basic tools needed to stand up a business website. Here’s a quick overview of what we covered: 

  • Small businesses often face a dilemma between moving business online and weighing business costs. 
  • Wix, SquareSpace and Shopify are three user-friendly web-hosting providers that offer both free and paid service options. 

This month, we’ll be focusing on websites and other online platforms ­– specifically social media – that can be leveraged by your business for marketing and informational purposes. Now that you have the basics, it’s time to start thinking about the goals you want your business website to achieve. 

Your business goals will ultimately determine if a content-based website is right for you. Stay tuned for Part 4 of this series if you believe your business would benefit more from an eCommerce website. 
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Intro: How To Establish a Secure Online Presence

Introduction: Creating an online presence for your small business  


Small Business Owners: The Unsung Heroes

Small business owners can be considered the unsung heroes of the business world. Even with a fraction of the resources and budgets that larger businesses have, small business owners still face the same challenges that all businesses experience.

One of those challenges is strategically aligning your business offerings with consumer trends. And with more than 4 billion users on the Internet (80 percent of them using smartphones), businesses are feeling the pressure to move online with them. Continue reading