Part 3: Content Websites & Social Media for Business

Part 3: Content websites & social media 


Content Websites & Social Media 

Last month, we discussed the basic tools needed to stand up a business website. Here’s a quick overview of what we covered: 

  • Small businesses often face a dilemma between moving business online and weighing business costs. 
  • Wix, SquareSpace and Shopify are three user-friendly web-hosting providers that offer both free and paid service options. 

This month, we’ll be focusing on websites and other online platforms ­– specifically social media – that can be leveraged by your business for marketing and informational purposes. Now that you have the basics, it’s time to start thinking about the goals you want your business website to achieve. 

Your business goals will ultimately determine if a content-based website is right for you. Stay tuned for Part 4 of this series if you believe your business would benefit more from an eCommerce website. 
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Connected Technology & The Future of Your Data

Facebook’s recent data scandal with Cambridge Analytica highlights just how much can be collected without your knowledge via third-party apps. The data scandal has been tied to a paid online survey from 2014, requiring participants to download and connect an app to their Facebook pages before receiving payment. It ultimately begs the question: is it possible to use data-driven, connected technology without putting our identities at risk? 

The Age of Technology 

Welcome to the Age of Technology, a world that gives us anything we need with only a few swipes and clicks. As connected technology only continues to grow, it’s safe to say that it will eventually play a role in most – if not all – areas of life. 

In 2017, Cisco predicted that North Americans would have an average of 13 networked devices or connections – per person. It’s now more important than ever to understand what “connected” really means, and how your data plays a role in your day-to-day connections. 

If connecting is a normal part of your day, it’s time we had “The Talk.” As we continue connecting to more networks, devices, friends and cloud storage, it’s imperative we discuss the relationship you have with your data, as well as technology’s role within it.   Continue reading