Part 3: Content Websites & Social Media for Business

Part 3: Content websites & social media 


Content Websites & Social Media 

Last month, we discussed the basic tools needed to stand up a business website. Here’s a quick overview of what we covered: 

  • Small businesses often face a dilemma between moving business online and weighing business costs. 
  • Wix, SquareSpace and Shopify are three user-friendly web-hosting providers that offer both free and paid service options. 

This month, we’ll be focusing on websites and other online platforms ­– specifically social media – that can be leveraged by your business for marketing and informational purposes. Now that you have the basics, it’s time to start thinking about the goals you want your business website to achieve. 

Your business goals will ultimately determine if a content-based website is right for you. Stay tuned for Part 4 of this series if you believe your business would benefit more from an eCommerce website. 
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File Taxes Early to Avoid Tax Fraud and Identity Theft

Get Ahead of Tax Fraud and Identity Theft 

Filing your taxes can be a pain, but dealing with tax fraud and identity theft can be even worse. As we scramble to compile our W-2s and file our returns by the April deadline, we often forget that tax season is also considered open season for identity thieves. 

Many of last year’s large-scale data breaches (like Equifax and Alteryx) have already given identity thieves a leg-up in the tax fraud and identity theft game. These breach events exposed a multitude of personal and financial information that experts predict will be used to fraudulently file tax returns this year. 

Fraudsters also effectively cover their bases by using a variety of tax-related scams that play on a victim’s fears. Scammers hope they can convince you to hand over personal and financial information to be used in other crimes. 

What should you look for? What can you do? Find all the answers to your tax crime-related questions concerning your personal information, the scams targeting you and best tax-filing practices.     Continue reading

Our Digital World: 2018 Identity Security Resolutions

Identity Security: A Holistic Approach

As we move forward into the new year, we look back on 2017 to see how fraud and identity theft have impacted us, and what we can do to start 2018 on the right foot. Fraudsters have turned to email scams, spoofed websites, fake messages and malicious software to facilitate a number of identity crimes.

Today’s world of digital identity crime requires us to look at identity security in three parts: a focus on cybersecurity, financial awareness and identity protection to effectively secure your most valued asset – your identity. Let’s look at a few 2018 Identity Security Resolutions to see how we can improve our overall identity security in the coming new year. Continue reading