Small Business Saturday 2017
Small businesses far and wide are preparing for Small Business Saturday, a retail holiday that focuses on promoting small businesses during the holiday season. Even though Small Business Saturday can help your business increase sales, customer base and brand awareness, it can also leave you vulnerable to numerous identity crimes if you haven’t prepared for the potential risks.
Since its inception in 2010, Small Business Saturday has gained attention from consumers across the U.S. Per the Better Business Bureau (BBB), an estimated 112 million customers shopped at small businesses during Small Business Saturday in 2016. Today, over 70 percent of U.S. consumers are aware of the retail holiday. Continue reading