Connected Technology & The Future of Your Data

Facebook’s recent data scandal with Cambridge Analytica highlights just how much can be collected without your knowledge via third-party apps. The data scandal has been tied to a paid online survey from 2014, requiring participants to download and connect an app to their Facebook pages before receiving payment. It ultimately begs the question: is it possible to use data-driven, connected technology without putting our identities at risk? 

The Age of Technology 

Welcome to the Age of Technology, a world that gives us anything we need with only a few swipes and clicks. As connected technology only continues to grow, it’s safe to say that it will eventually play a role in most – if not all – areas of life. 

In 2017, Cisco predicted that North Americans would have an average of 13 networked devices or connections – per person. It’s now more important than ever to understand what “connected” really means, and how your data plays a role in your day-to-day connections. 

If connecting is a normal part of your day, it’s time we had “The Talk.” As we continue connecting to more networks, devices, friends and cloud storage, it’s imperative we discuss the relationship you have with your data, as well as technology’s role within it.   Continue reading

Cross-Linking Social Media & Apps is Risky Business

The Fine Line Between Convenience & Security

Try to solve this riddle: What’s something that many of us use every day, but also offers up tons of sensitive and personal information like your age, birthday, location, personal and professional relationships and more – all publicly? 

The answer: your social media profiles. 

While you may feel uneasy leaving your house unlocked when you’re away on vacation, leaving your personal information open to the public never seems as bad. Free, personalized services at the cost of your personal data can easily seem worth the trade. 

But if you didn’t know already, few things in life are truly free.  Continue reading